Often times after I photograph small business for their branding shoot, I am asked, what else can I do with my brand photos? I want to take a minute and go over six creative ways to use your brand photos.

Instagram and Facebook Stories

Use them in your stories as a background for when you are asking or answering a question. You can also use them in the background when you are running a poll, offering tips or running an offer or sale.

Reels

Reels are a feature on Instagram that allows users to create and share short videos. They can be up to 90 seconds long and can include music, effects, filters, text, stickers, and more. Once you have made your reel, you want your feed to feel a bit more cohesive. So, you can use your brand photos as reel covers or mix them in with video to showcase your personality, products or services.

Carousels

A carousel is a multi-content format that displays multiple images or videos in a single post on social media. Carousels can be used on many platforms, including instagram, Facebook, Twitter, LinkedIn, and Pinterest. Users can view the photos by swiping left or clicking through the carousel.

Reviews

When your clients leave a review for your small business, don’t just keep it to yourself, share it with everyone you know! This is a great spot to use your brand photos. Use a brand photo in the background with a review over the top of it.

Freebies

Do you want to grow your email list? Freebies are a great way to get more people onto your e-mail list. In order to entice them to sign up, you want to make it look good, this is a great place to use your brand photos and put your best foot forward for your potential new client.

Marketing

Expand your brand’s reach by incorporating your photos into marketing materials like flyers, presentations, or email newsletters. Use them across platforms to reinforce brand recognition and trust with your ideal client.

I hope this blog post has given you some creative ideas for using your brand photos. With a little creativity, you can get a lot of mileage out of your investment.

Additional Tips

• Use high-quality photos that are well-lit and in focus.
• Edit your photos to match your brand aesthetic.
• Use relevant hashtags when posting your photos on social media.
• Track your results to see what’s working and what’s not.

By following these tips, you can ensure that your brand photos are working hard for you. Are you in the market for some new brand photos? Then let’s set up your dream call so I can help you showcase your brand photos!