4 Awesome B-Roll Ideas To Help Visually Tell Your Brand Story!
As a Scottsdale branding photographer, I get to work with passionate entrepreneurs who want more than just pretty photos. They want visuals that truly tell their story. While your main content captures the polished version of your brand, it’s the B-Roll that brings it all to life. These in-between clips are what give your audience a deeper sense of who you are, how you work, and what your brand really feels like. And if you need some B-Roll ideas for your business content, here’s a breakdown to get you started.
Update Your Company’s Content With These Great B-Roll Ideas
Add Visual Interest to Your Content
We’ve all seen videos that start strong but quickly lose momentum. That’s where the idea of B-Roll shines—it keeps your content visually engaging and adds rhythm without requiring elaborate production. Imagine filming a voiceover about your story or product. Now imagine layering that with quiet moments of you walking into your studio, pouring coffee at your desk, arranging your tools, or wiping down a display. These short scenes don’t need to be flashy. In fact, the more natural they feel, the more connected your audience will feel to you. They bring texture to your brand and make every video more watchable, even if it’s just 15 seconds long.
Show Behind-the-Scenes of Your Brand
One of the most powerful B-roll ideas is to offer a glimpse into what your business looks like when no one’s watching. It’s your workspace in the early morning, your hands tying a ribbon, your team laughing during setup. These aren’t “marketing moments”—they’re real moments, and they’re the ones people remember. When potential clients see how thoughtfully you prep an order, how carefully you set up a session, or how much joy you bring to your work, they feel like they know you. And people buy from people they trust.
Share Testimonials & Experiences
Testimonials are a powerful tool, but pairing them with B-Roll ideas takes them to another level. Let’s say a client says working with you was effortless. Now imagine showing a clip of them smiling during a shoot, opening their finished product, or walking through your studio door for the first time. Those visuals let your future clients feel that experience, not just hear about it. And if you don’t have a video of your clients, that’s no problem. Overlay their words onto a video of you editing, packaging, or prepping behind the scenes. The emotion still comes through, and it keeps your content fresh and personal.
Show Your Products
It becomes so much easier to make sales when clients know what they are buying. This B-Roll idea is virtually endless with creativity. Is your product something people hold in their hands? Then capture someone using the product. Maybe you are selling makeup; show how easy it is to use or apply. These product shots can be incredibly helpful in marketing your brand. Closeups of the product being used or it sitting on the table can be used in all sorts of ways. Product commercials and websites are chock full of images and videos of the product to help customers recognize it better. So, hopefully, they pick yours over someone else’s that isn’t as recognizable.
I Hope These B-Roll Ideas Help You Plan Your Next Session
B-roll ideas aren’t about perfection—it’s about presence. It tells the quiet parts of your story and makes your brand feel more human. If you’ve been stuck staring at your content calendar, wondering what to post next, start here. Think about the simple, everyday things that make your business what it is, and start recording. And if you’re ready to build a library of B-Roll that’s on-brand, intentional, and tailored to your story, I’d love to help you create it. Reach out today, and let’s get you noticed!
