Your brand is built all around one very important piece of the puzzle: you! You are the one behind it all, from the ideas to the finished product. And when clients are looking for brand new partners, your personality is what will elevate you above all the others. If you are currently looking for the best way to add some personality in your brand photos, I’m here to help you out! As a Scottsdale branding photographer, I love working with my clients to help them plan their perfect sessions. Here are a few tips to make your session stand out with your personality in your branding photos.
The first thing you need to look for? Location, location, location. Where you choose to take your brand photos can say so much about your personality. A lot of people choose to use their personalized studio space, but there are so many other options! Think about the spot that brings you the most joy (think coffee or book shops, parks, or downtown) and plan some photos there.
Colors will take your session over the top! There are so many ways to infuse some brightness from your clothing to the backdrop. BTW, it’s never a bad idea to consider how those photos will look on your brand website. Think about the colors you use on your page, and add these to your session.
Accessories are another great way to kick your personality up a bit in brand photos. Some people aren’t big on accessories, and that’s okay. Don’t do anything that doesn’t feel authentic to you! If you are the type of person who trends toward maximalism, however, this is your chance. Don those statement earrings or bring along those funky tortoise shell glasses. This is your time to show people your unique style!
Props tend to be a must in your branding session. How do you choose which ones to use? Think about the tools that make your job a bit easier. This could be a whisk and a bowl for a baker, or it could be an agenda with a specialty pen for a realtor. Things like mugs, musical instruments, books, and even your phone also work well!
If you feel stiff and uncomfortable throughout your brand photos session, it’s going to show through your personality. Feel free to play around! Switch positions, share a joke, and find the poses that feel best to you. And if you need some help, just trust your photographer. We know how to work with clients to get rid of all the awkwardness.
Your outfits go beyond the basic color schemes. Think about those outfits that make you feel invincible. Prioritize comfort, and make sure you can move around easily for your session. Again, if you don’t feel good in what you’re wearing, your potential clients will know.
Last but not least, use a storytelling approach that shows your clients how you are going to make their lives a little brighter! This could be drinking coffee as you check emails, laughing over a joke, or baking some of your famous cookies. These action pics are going to do so much more than a stiff, posed picture ever could!
If you are looking for the best way to add some personality in your brand photos, I really hope this helps you out! If you could still use a little guidance, however, just let me know. As a Scottsdale branding photographer, I love working with my clients to plan sessions to grow their business. Want to learn more? Send me a message today so we can get the conversation started!
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