6 Must-Have Brand Photos To Elevate a Service-Based Business
Branding photos tend to be a pretty personal experience. You have worked for years to curate your brand, and this is your chance to show it off! But before you get too carried away, you need to decide on pictures that accurately represent your business. If you have a service-based brand, this might look a little different than your standard session. As a Scottsdale branding photographer, I love helping my clients have pictures that show off their work. Here are the must-have brand photos for service-based businesses.
Step Up Your Business With These Must-Have Brand Photos
Professional Headshots
Professional headshots are pretty much a must-have requirement, yet a lot of people forget to include them in their brand photo sessions. These are going to appear everywhere from your physical marketing media to your online business profile. Trust me, they are a big deal! Your headshot should be simple, with you smiling in front of a fairly neutral, uncrowded backdrop.
Behind the Scenes
There is a lot that goes into your work. Now is your chance to show that to your clients! This could include shots like packaging up your product, filling out your daily planner, or filming a marketing video. These pictures should give your clients a new appreciation of your work.
In-Action Service Photos
In-action brand photos exist to show your clients how great you are at what you do. If you are a hairstylist, you can get some pictures cutting an existing client’s hair. Realtors can show off a house or hand over keys. Personal trainers can demonstrate their moves. Essentially, use this time to show off your knowledge!
Workplace Photos
You spend a lot of your time in your office. Let it have a cameo in your session! Including workplace pictures invites your clients into your brand for an instant connection. Just be sure you prepare your space ahead of time. These spots tend to catch all of our messes, so it doesn’t hurt to get them professionally cleaned (and even styled) ahead of time.
Personality Portraits
So much of your personality goes into building your client base. Be sure to incorporate it into your brand photos! This is an opportunity to humanize yourself to your clients and let them dig deeper into your relationship. During these pics, you can dive into your hobbies or go to some of your favorite locations. These are the perfect pics to incorporate into your social media!
Celebratory & Launch Photos
Last, be sure to celebrate! You are going through a time of constant growth, and you need your clients to see it. Bring along some celebratory materials such as confetti, champagne, or balloons, even if you don’t currently have anything to celebrate. Then, next time you have another big launch, you’ll have the best photos to announce it!
These Must-Have Brand Photos Make A Huge Difference
If you have been considering booking some branding photos, I really hope this guide helps you out! With these must-have brand photos, you can show your clients what makes your work special.
Are you looking for the right photographer to be there for your session? Then I would love to chat! I am a Scottsdale branding photographer, and I love working with my clients to plan sessions that let their business shine. If you think I might just be a match, let’s have a conversation so you can know for sure! Send me a message today to find out more.
