5 Types Of Marketing Videos To Help Boost Your Business
You’ve built up your brands, created a stellar website, and have the branding photos to elevate it all. Now, it’s time to consider your next foray: marketing videos! These can be a seriously effective tool at helping you reach brand new clients while keeping your existing base engaged. But before you get too carried away, you need to decide what kind of videos to create so you can get the most reach. I can help with that! As a Scottsdale branding photographer, I love working with clients across the area to ensure they can continue to grow their brands. Here are the types of marketing videos you should consider for your business.
Explore Different Types Of Marketing Videos To Support Your Brand
Brand Storytelling
You’ve spent years growing your brand. This is your chance to tell people what makes it so special! Brand storytelling videos are often long-form marketing videos that dive into the history and the uniqueness of your business. There are a few ways you can do this. You can record yourself talking about why you decided to start out, or you could speak with different staff members who have been with you from the start. This is a good way to add content while endearing yourself to your clients.
Behind the Scenes
Behind-the-scenes marketing videos are going to let your clients get an intimate look at everything that goes on to bring them a finished product. These are typically short-form, giving you videos you can add to your TikTok, Instagram, and YouTube Shorts. Not only does it give you a way to keep current clients engaged, but it also allows you to reach new people by getting you into the algorithm.
Educational
Educational videos can tell people all about what you offer and how to use it. Often long-form, these videos can include DIYs and how-to videos. Sometimes, the content can feel a little dry, but this is your chance to shake it up. Let your personality shine through, and don’t be afraid to hype up your product. Because these videos can be optimized pretty easily for SEO, it’s a great way to drive people to your page!
Testimonials
These long-form videos are a fabulous way to build up trust through marketing. This is your chance to chat with your best clients and let them tell people how much you’ve improved their lives since you’ve grown your brand. These videos can go on your social media, but they tend to be best on your website and emails.
FAQs
Sometimes, clients need some guidance. These videos will let you answer their common questions and ensure they know how to get the most out of your brand. Not only will they increase your engagement, but they can also save you precious time by letting you provide exceptional customer service without the need to answer a million different questions.
Every Business Can Benefit From The Right Marketing Videos
If you have been looking for different ways to incorporate marketing videos into your brand, I really hope this list helps you out. But before you get all that new traffic to your website, you need to make sure it looks its best. If you have been considering updating your branding photos, I would love to connect! As a Scottsdale branding photographer, I love working with my clients to ensure they have photos that help them build their business. I would love to have a conversation and tell you all about my sessions so you can decide if I’m the person for you. Hope to chat soon!
